{"id":99553,"date":"2023-04-11T22:54:27","date_gmt":"2023-04-11T21:54:27","guid":{"rendered":"https:\/\/dev.vegconom.de\/usa\/?p=99553"},"modified":"2023-04-21T17:08:16","modified_gmt":"2023-04-21T16:08:16","slug":"70-plant-based-foods-pbfa","status":"publish","type":"post","link":"https:\/\/dev.vegconom.de\/usa\/market-and-trends\/70-plant-based-foods-pbfa\/","title":{"rendered":"70% of US Population is Now Consuming Plant-Based Foods"},"content":{"rendered":"

Despite inflation, US consumer demand for plant-based foods remained strong in 2022, according to a newly released <\/span>report, The Plant Based Foods State of the Marketplace<\/a>. The report found the number of Americans consuming plant-based foods increased to 70%, while several categories, including plant-based creamers and eggs, saw markedly strong growth last year. <\/span><\/p>\n

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”The plant-based foods industry has proven its resilience”[\/perfectpullquote]<\/p>\n

Compiled <\/span>by the Plant Based Foods Association<\/a> (PBFA) and GFI<\/a> using data from SPINS, the report shows <\/span>that plant-based food dollar sales grew 6.6% in 2022 to $8 billion.<\/span><\/p>\n

According to PBFA, consumer research demonstrates that, despite challenges of scaling, lack of<\/span> subsidies, and shrinking retail space, US demand for plant-based foods remains strong and is growing. Research reveals<\/span> 70% of the total US population is consuming plant-based foods, an increase from 66% one year ago, says PBFA. In addition, plant-based foods saw 60% household penetration in 2022, and achieved a repeat purchase rate of 80% across all categories. <\/span><\/p>\n

Plant-based milk dominates<\/strong><\/h2>\n

The report found plant-based milk continues to make up the largest segment of plant-based foods, with the category growing 9% in 2022 to $2.8Bn. Approximately 15% of all milk sold in the US is now plant-based milk, which has become a category \u201cpowerhouse\u201d and household staple, says PBFA. With 40.6% of households purchasing dairy-free milk, an incredible 75.7% of consumers repeated their purchases in 2022. <\/span><\/p>\n

\"2022
\u00a9PBFA<\/figcaption><\/figure>\n

Plant-based meat remains stable<\/strong><\/h2>\n

While overall unit sales of plant-based meat declined by 8.2% in 2022, US dollar sales of plant-based meat remained \u201cremarkably stable\u201d, with <\/span>a slight decrease of of 1.2%. With household penetration of 17.5%, this category demonstrates consistent consumer interest, with a repeat purchase rate of over 62%, says PBFA.<\/span><\/p>\n

In addition, the category continues to evolve and diversify: frozen plant-based meats still make up the largest segment, but shelf-stable products are seeing steady growth. <\/span><\/p>\n

\"2022
\u00a9PBFA<\/figcaption><\/figure>\n

Growth in eggs and creamers<\/strong><\/h2>\n

In 2022, five categories – plant-based eggs, creamers, <\/span> protein powders, ready-to-drink beverages, and dips and spreads – <\/span>saw particularly strong US retail growth. This indicates that  “consumers are now seeking out plant-based options in even the most nascent categories, with consistent annual growth despite persistent industry challenges,” states PBFA.<\/span><\/p>\n

Plant-based creamers saw unit growth of 12% last year, while plant-based eggs <\/a><\/span>grew 14% in dollars and 21% in units.<\/p>\n

\"Sales
\u00a9PBFA<\/figcaption><\/figure>\n

Overall, PBFA\u2019s research shows that 67% of the US population still believes that plant-based foods are healthier than animal-based foods, with 42% planning to substitute animal foods with more plant-based foods, and 27% planning to eat less animal-based food in the future. <\/span><\/p>\n

Weathering challenges<\/strong><\/h2>\n

\u201cThe plant-based foods industry has proven its resilience, weathering unprecedented challenges to maintain cross-category market shares and achieve $8 billion in US retail sales,\u201d said <\/span>Rachel Dreskin<\/span> CEO of<\/span> PBFA.<\/span> \u201c<\/span><\/i>This success is a testament to the dedication of consumers who are looking for plant-based options for every eating occasion, and the innovative brands and marketplace partners who are working to meet growing demand for sustainable, healthy, and delicious options.\u201d<\/span><\/p>\n

The full report can be found here<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

Despite inflation, US consumer demand for plant-based foods remained strong in 2022, according to a newly released report, The Plant Based Foods State of the Marketplace. The report found the number of Americans consuming plant-based foods increased to 70%, while several categories, including plant-based creamers and eggs, saw markedly strong growth last year.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”The plant-based foods industry has proven its resilience”[\/perfectpullquote] Compiled by the Plant Based Foods Association (PBFA) and GFI using data from SPINS, the report shows that plant-based food dollar sales grew 6.6% in 2022 to $8 billion. According to PBFA, consumer research demonstrates that, despite challenges of scaling, lack of subsidies, and shrinking retail space, US demand for plant-based foods remains strong and is growing. … <\/p>\n

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