Shroomeats: Disrupting the Status Quo with “Revolutionary” Upcycled Mushroom Meat
Mushrooms are quickly becoming a top ingredient of choice for many alt-protein brands and startups, thanks to their exploding popularity as a highly functional and sustainable food with a pleasing taste. However, mushrooms currently do not star as the top ingredient in most plant-based meats. Shroomeats, founded by Thai native Dissaya Theerakaosal, seeks to disrupt this status quo and launch a new trend for cleaner-label, mushroom-based meat alternatives. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“We started a meat alternative brand with a mission to reduce the use of livestock and improve nutrition in packaged foods”[/perfectpullquote] First launched in 2019 as a frozen product, the US-based Shroomeats now sells a line of shelf-stable vegan meats made from upcycled shitake mushrooms. Containing just six ingredients, Shroomeats’ …