What is the Open Omnivore Opportunity?
Understanding and reaching emerging consumer demographics is vital for staying competitive in the food and beverage landscape. Enter the open omnivore – a newly identified group bridging the gap between omnivores and flexitarians. These consumers, while primarily meat-eaters, are open to trying plant-based alternatives but haven’t yet made the leap. Why does this matter? In the latest New Food Hub article, ProVeg International deep dives into the open omnivore group and reveals how brands can target these consumers. According to the article, open omnivores represent untapped potential in the plant-based sector, offering a fresh growth avenue for businesses looking to expand their reach. Unlike flexitarians, who are already active buyers in the category, open omnivores are at the starting line of their ‘readiness’ journey – …
