{"id":65094,"count":144,"description":"Until a few years ago, plant-based egg alternatives were a largely unknown niche product whose product range was limited to replacements for the egg content in baked goods. Since then, the market for high-quality egg substitutes has taken off, largely fueled by the launch of the internationally popular scrambled egg substitute JUST Egg in 2017.\r\n\r\n
read more<\/summary>\r\n\r\nAvailable across the US, Canada, Singapore, South Korea, South Africa, Hong Kong, China, and Europe in Q4 2022<\/a>, JUST Egg is the fastest expanding egg brand in the world. Supported by tennis superstar Serena Williams<\/a> and actor Jake Gyllenhaal, JUST Egg is a global phenomenon that continues to prove the increasing demand for nutritious egg substitutes.\r\n\r\nGrowing innovation power of the plant egg category<\/strong>\r\n\r\nInnovation and variety in plant-based egg alternatives are driving growth as consumers continue to turn to cruelty-free products. Data on the vegan eggs market<\/a> shows that sales of vegan egg substitutes are expected to reach a value of close to $3.3 billion by 2031, rising at a CAGR of around 8.3%.\r\n\r\nProduct development and innovational power are increasing on a global scale. In 2022, Indian startup Evo Foods successfully launched the first heat-stable and plant-based boiled egg<\/a> after establishing itself as a known producer of plant-based liquid eggs.\r\n\r\nMoreover, by making use of cellular agriculture<\/a>, companies like Onego Bio Ltd from Finland<\/a> are already working on an animal-free egg protein that is produced with a specific precision fermentation process creating identical egg white protein without the need for animals. At the same time, food tech pioneer Fiction Foods already revealed its cellular agriculture egg alternative launch<\/a> to be in Q3 2022.\r\n\r\nThe market launch of more high-quality egg alternatives, whether in powder, liquid, or hard-boiled form, is expected in 2023. Subscribe to the vegconomist newsletter<\/a> to keep up to date with the latest developments in the egg alternatives market.\r\n<\/details>","link":"https:\/\/dev.vegconom.de\/usa\/category\/food-and-beverage\/egg-alternatives\/","name":"Egg Alternatives","slug":"egg-alternatives","taxonomy":"category","parent":80,"meta":[],"_links":{"self":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories\/65094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories\/80"}],"wp:post_type":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts?categories=65094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}