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TV Presenter Maya Jama Becomes Investor & Co-Owner of Plant Milk Brand Sproud

October 29, 2024

Award-winning British television presenter and entrepreneur Maya Jama has become an investor and co-owner of Swedish pea milk brand Sproud. Jama is a two-time British Vogue cover star and the face of global campaigns for Rimmel, Dolce & Gabbana, and Self-Portrait. She is known as the host of last year’s Fashion Awards, this year’s BRIT Awards, and the popular ITV series Love Island. Additionally, Jama was recognised on this year’s Forbes 30 Under 30 List. Following the investment, she will act as a strategic advisor and brand ambassador to Sproud, becoming the face of the company. “I’m really excited to become a co-owner of Sproud,” said Jama. “There’s a lot to love — the products taste amazing, and the packaging is eye-catching, too, but ultimately …

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Heather Mills leads protest in the dining hall at the Bonn Climate Conference(

Heather Mills Causes a Stir with Impromptu Vegan Protest at Bonn Climate Conference

June 7, 2024June 7, 2024

Vegan activist and founder of VBites, Heather Mills, recently named Woman of the Year at this year’s Vegan Women Summit, previously announced she was to appear at the Bonn Climate Conference to call for a global Plant Based Treaty and hand out 2000 free VBites hotdogs. During the event in Germany this week, Mills together with around a dozen climate activists began an impromptu protest inside the dining hall while delegates and UN officials queued for their lunch, with chants of, “If you care about the climate, eat vegan for your lunch” and “Food system change now, sign the Plant Based Treaty.” [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””] “…why is he not talking about the real issue; production of meat, fish and dairy …

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MET Gala Neat Burger x Stockeld Dreamery x TiNDLE

Met Gala 2024 Showcases Plant-Based Dishes Featuring Impossible Foods, Neat, and Stockeld Dreamery

May 9, 2024May 9, 2024

The 2024 Met Gala, held on Monday in New York City at The Metropolitan Museum of Art, continued its tradition of blending high fashion with high cuisine under the theme “Sleeping Beauty: Reawakening Fashion.” This year, the event’s menu was designed by caterer Olivier Cheng, who aimed to create a selection of dishes that echoed the enchanting and romantic elements of a classic children’s storybook. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”For our category, many people have been burnt by poor vegan cheese experiences and anything we can do to challenge that perception has tremendous value”[/perfectpullquote] While the gala’s dinner menu featured an omnivorous section of dishes, the spotlight on plant-based offerings shone brightest at the afterparty held at Casa Cipriani. Here, attendees were …

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Pamela Anderson Joins Vegan Skincare Brand Sonsie Skin as Owner & Co-Founder

February 15, 2024

Actress Pamela Anderson has acquired vegan skincare brand Sonsie Skin, and will now join the company as co-founder. Anderson is a longtime vegan, known for her animal rights activism and partnerships with vegan brands. Last year, she attracted attention by attending a fashion show without makeup, and has continued to make appearances barefaced ever since. She is now taking a new approach to beauty, focusing on skin health and self-acceptance rather than perfection. The aim is to inspire consumers who feel pressured by social norms to “embrace their most vulnerable self”. “To me, true beauty is about celebrating authenticity. I want to look like myself, feel like myself, and that means taking care of myself — inside and out,” said Anderson. Minimalist skincare Sonsie Skin …

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Image credit: Stella McCartney Instagram

Stella McCartney Exposed Unfair Tax on Vegan Leather Bags at COP28

December 22, 2023

Celebrity British designer Stella McCartney launched a sustainable innovation exhibit during COP28 in Dubai to advocate for policy and regulatory change to decarbonise the fashion industry through alternative and innovative materials for leathers, furs, wool, feathers, and fills. According to Stella McCartney, the fashion industry is responsible for 8% of global greenhouse gas (GHG) emissions. Meanwhile, its carbon footprint is expected to increase, driven by the growing population and consumption trends. Speaking to CNN (at COP28), the fashion designer said that the current policies do not penalize environmentally and socially harmful practices, including deforestation, animal agriculture, and toxic leather tanning, which pose risks to humans and the planet. She explained that her vegan leather bags are “penalised” with a 30% tax in the USA, pointing out that adding …

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Virat Kohli goes viral after eating plant-based chicken tikka by Blue Tribe on Instagram

Image: Virat Kohli on Facebook

Indian Cricketer Goes Viral After Enjoying Blue Tribe’s Plant-Based Chicken Tikka

December 13, 2023

Indian cricketer Virat Kohli has gone viral on Instagram after sharing a photo of himself enjoying Blue Tribe‘s plant-based chicken tikka. Kohli tagged the company in the post, saying it had “really nailed” the product. The athlete attracted confusion and controversy from some fans, who did not realise the chicken was plant-based. Kohli is well-known for being a vegetarian, having made the shift a few years ago after experiencing health issues. Kohli and his wife, the Bollywood actress Anushka Sharma, previously invested in Blue Tribe in February of last year. The couple are vocal advocates for plant-based meat. Blue Tribe’s chicken tikka alternative is made primarily from soy and wheat protein. The company offers several meat alternatives aimed at the Indian market, including soy chaap, …

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Veganz Group in Multi-Year Partnership with Famous German Influencer Gronkh

December 5, 2023

Veganz Group AG and Gronkh, one of Germany’s largest content creators and influencers, are entering into a multi-year partnership. Gronkh reaches over 4.9 million subscribers across its channels and has now reached more than 3.6 billion views. The Veganz brand, which currently produces oat drinks with Mililk® using the climate-friendly 2D printing process, will work with Gronkh to expand the range to include exclusive and co-branded products. In addition to the printed oat drinks, the current range also includes a Mililk® maker with special blades and a jug for storing the finished product at home. “The enthusiasm for Mililk® continues to grow, in addition to several thousand customers within a very short time, we are now also pleased to bring our delicious alternative and the …

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Image: @billieeilish on Instagram

Billie Eilish and Finneas O’Connell Set to Open Vegan Italian Eatery, Argento, in LA

November 23, 2023

In a collaboration with plant-based restaurateur Nic Adler, global pop star Billie Eilish and her brother Finneas O’Connell are set to debut Argento, a vegan Italian restaurant in the heart of Silver Lake, Los Angeles. Scheduled to open its doors next month, Argento takes over the space once occupied by Little Pine, a vegan eatery established in 2015 by vegan musician Moby. Adler, known for expanding the local plant-based scene in LA with establishments like Monty’s Good Burgers and Nic’s On Beverly, aims to infuse Argento with a neighborhood restaurant ambiance. The revamp of the space includes a VIP chef’s table and an expanded outdoor patio. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”Vegan is for everyone. You don’t have to be vegan to eat …

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Rügenwalder Mühle Launches “Paulled Pork” in Collab with Brand Abmassador Paul Ripke

November 14, 2023

Germany’s Rügenwalder Mühle, a meat manufacturer which became the German market leader in meat alternatives, is continuing its partnership with brand ambassador Paul Ripke, a German fashion and sports photographer and music video director, with a new product launch of the vegan snack “Paulled Pork”. The vegan pulled pork product, described as a “fluffy yeast dough roll filled with vegan pulled pork in a sweet and smoky barbecue sauce”, with no added flavour enhancers or thickeners, will feature as part of Rügenwalder Mühle’s Veganuary campaign and integrated into the company’s social media activities in addition to shopper activation at the POS. Paul Ripke, known for his photographs and videos of athletes, celebrities and models, has been a brand ambassador for Rügenwalder Mühle since August 2023. …

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Photo by Tyrell Hampton © Gucci

Billie Eilish Teams Up with Gucci to Debut Iconic Horsebit Bag in Animal-Free Material

October 30, 2023

Luxury fashion house Gucci announces the launch of its latest iteration of the iconic Horsebit 1955 bag, this time crafted in Demetra, an animal-free alternative material that Gucci has developed in-house. Developed over two years by Gucci’s team of technicians and artisans, Demetra is composed of 75% plant-derived raw materials, including bio-based polyurethane made from non-GMO wheat and corn, plant-based viscose, and wood pulp. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”I am honored to be part of Gucci’s evolution in rethinking tradition”[/perfectpullquote] This marks the first time that Gucci has used the Demetra material to recreate one of its bags, and the launch is accompanied by a campaign featuring musician Billie Eilish. Eilish, known for her commitment to a vegan lifestyle, told Vogue, “I …

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Comedian Tim Robinson and Plant Power Fast Food Team Up to Launch Plant-Based Coney Dog

October 18, 2023

Plant-based fast food chain Plant Power Fast Food introduces a vegan version of the Coney hot dog in collaboration with comedian and actor Tim Robinson. The Coney dog, a Midwest favorite, is traditionally topped with a meaty chili sauce, mustard, and finely chopped white onions. Although it’s often associated with Coney Island in New York, the popular dish originated in Michigan, making the partnership especially close to Tim’s heart as a Midwesterner. Plant Power Fast Food is not just launching a plant-based Coney dog but is also offering limited-edition “Coney Club” hats and t-shirts showcasing the collaboration, which are available for purchase online. Proceeds from the sales of the Coney dog and exclusive merchandise will be channeled toward the non-profit organization, Youth Climate Save, which …

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Wiz Khalifa’s MISTERCAP’S Introduces At-Home Mushroom Growing Kits

September 27, 2023

Wiz Khalifa, the multi-platinum-selling American recording artist, ventures into the wellness industry with the launch of MISTERCAP’S, a brand making specialty organic mushrooms more accessible through its at-home mushroom growing kits. MISTERCAP’S initial product lineup features three organic options: the Oyster Grow Kit, Shiitake Grow Kit, and Lion’s Mane Grow Kit. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”People know so little about mushrooms, so my goal with MISTERCAP’S is to showcase its positive benefits and bring them to a wider audience”[/perfectpullquote] Khalifa expressed, “People love growing their own food. People know so little about mushrooms, so my goal with MISTERCAP’S is to showcase its positive benefits and bring them to a wider audience.” The company highlights that not only do the kits yield flavorful mushrooms, …

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Questlove in Bill Gates Podcast: “Something Told Me Plant-Based Is Going to Be the Future”

August 25, 2023August 25, 2023

In the latest episode of his “Unconfuse Me” podcast, tech mogul Bill Gates sits down with Questlove, the drummer of The Roots and Philidelphia foodie. The thought-provoking conversation revolved around the landscape of plant-based foods, with both Gates and Questlove sharing insights into their personal journeys and perspectives on the industry. [perfectpullquote align= “full” bordertop= “false” cite=”” link=”” color=”” class=”” size=””]Somehow, I just saw the future. Something told me plant-based is going to be the future.[/perfectpullquote] Questlove, a Grammy Award-winning musician and musical director for The Tonight Show, recalls his evolution from a self-proclaimed carnivore to a passionate advocate for plant-based food. His connection to the culinary world deepened when he started hosting food salons with celebrity chefs, ultimately leading him to explore the plant-based …

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LAZY HEROES: New Oat Drink Lifestyle Brand from Actor Elyas M’Barek

August 16, 2023

The actor Elyas M’Barek has begun his entrepreneurial journey with the launch of LAZY HEROES, a range of high-quality plant-based milk alternatives, via Uplegger. Oat drinks are extremely popular with flexitarians and the production is far more resource-efficient than that of cow’s milk. The actor is so convinced of plant-based milk alternatives that he is now involved as an entrepreneur in the field of oat drinks. The film star has founded his own lifestyle brand under the name LAZY HEROES. Elyas M’Barek comments: “Until now, however, the right product and the right environment were missing. A year ago I got to know the LAZY HEROES team in Berlin and was thrilled. The conviction for the products and the plan for the brand – the whole …

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©Target

Tabitha Brown’s Target Food Collection Will Return in 2024 For the Entire Year

July 5, 2023

Superstar influencer Tabitha Brown reveals her best-selling vegan food collection will return to Target stores next year, following an extremely popular limited-time release in January. Speaking onstage at the ESSENCE Festival of Culture 2023, Brown also said the collection will be expanded to include more items and will be available year-round in 2024. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”This wouldn’t be possible without all of you”[/perfectpullquote] Brown, who regularly promotes her vegan lifestyle to millions of fans on Instagram and TikTok, first launched an extensive food collection at Target on January 8. The line, which featured 40 products including plant-based burgers, sausages, spreads, cream cheese, ravioli, snacks and soup, became an immediate hit and sold out in Target stores across the country. Speaking …

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NBA Icon Chris Paul Becomes Investor in “Global Impact Brand” Wicked Kitchen

June 27, 2023

Plant-based CPG brand Wicked Kitchen announces basketball superstar Chris Paul has joined the company as an investor. Paul joined the brand after originally investing in alt-seafood startup Current Foods, which Wicked Kitchen acquired in May. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”It’s really exciting to have more and more influential and inspiring people choosing to eat plant-based”[/perfectpullquote] A 10-time NBA All-Star, Paul transitioned to a plant-based diet in 2019 and credits the change with enhancing his on-court performance and improving his recovery time. Paul has become a passionate advocate for the vegan lifestyle and also invested in plant-based brands Umaro Foods, Misha’s, and Koia protein shakes. In 2022, Paul partnered with delivery service GoPuff to launch his own line of plant-based chips and snacks, …

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Meati Foods Welcomes Baseball Legend Derek Jeter to its Roster of Celebrity Investors

June 8, 2023June 8, 2023

Colorado’s Meati Foods, a producer of animal-free meat made from mycelium, announces that baseball legend Derek Jeter has joined the company as an investor and advisor. “When it came to considering an investment in this industry, I had three main priorities in evaluating the food: nutrition, sustainability, and taste,” comments Jeter. Meati Foods made its retail debut at Sprouts in March 2023 after a year of DTC record sellouts. The brand’s alt meat, which claims to be clean-label, nutritious, and sustainable whole food, is made with 95% mushroom root providing complete protein, fiber, and minerals. “An investment from Derek, one of the greatest athletes of all time, is a huge validation of our food. Very few people are as discriminating about the quality of food that …

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©Eat Virgin

Meet Eat Virgin: An Optimum Wellness Bar Backed by Platinum Vegan Rapper NLE Choppa

June 5, 2023June 2, 2023

While the snack market offers plenty of plant-based bars for a protein or sugar fix, there are few options for a bar made entirely from whole-food ingredients with minimal processing. Eat Virgin Meal Bars, launched by founders LA Rice, Natasha Pestano Rice and platinum-selling rapper NLE Choppa, was created to provide more than a snack – its bars are meant to be enjoyed as full, nutritious meals without compromising on taste or time. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”We believe all people deserve a nutrient-rich life”[/perfectpullquote] According to the founders, Eat Virgin makes it easy to consume a nourishing, plant-based meal made with organic, raw ingredients. Its bars contain over 17 vitamins and minerals, and are available in three flavors: Cherry x Chocolate …

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©Hart House

Kevin Hart to Open “Hart House” Drive Thru in LA, While Slutty Vegan Prepares to Launch First Texas Location

May 15, 2023

This month, two of the biggest-trending names in fast food – Kevin Hart’s Hart House and Pinky Cole’s Slutty Vegan – are expanding their brands with breakthrough launches in California and Texas. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”I hope you’re ready for us Hollywood”[/perfectpullquote] In Los Angeles, superstar actor and comedian Kevin Hart is preparing to open two new locations of Hart House – an all-vegan concept he launched in 2022. Opening May 23, the first of these (and third overall) is located on the famed Sunset Boulevard, where it reportedly replaces a former McDonald’s and will feature the brand’s first-ever drive-thru. Inside, Hart House Hollywood offers a 2,130 sq ft space with 24 interior seats and 16 outdoor seats. The menu, originally …

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Credit: Vito Oliva, image supplied

Lewis Hamilton’s Neat Burger Opens First US Location in New York City

April 25, 2023April 18, 2023

Neat Burger, the plant-based burger chain by F-1 champion Lewis Hamilton, has opened its first permanent US restaurant. Located in NYC, the opening is part of the chain’s plans to open 30 additional outlets around the globe in the coming years, following the success of its eight UK locations. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”We can’t get over the plant-powered energy of today”[/perfectpullquote] Situated in the Nolita neighborhood of Lower Manhattan, the first US-based Neat Burger offers a menu of plant-based burgers, chick’n sandwiches, hot dogs, tater tots, fries and milkshakes. For the grand opening, Neat Burger offered free burgers to the first 100 guests, and reports it received a huge response, with hundreds of guests lining up to celebrate the occasion. The …

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