TurtleTree & Strive to Launch Health-Focused Beverages Powered by Animal-Free Lactoferrin
Singaporean precision fermentation company TurtleTree announces a new commercial partnership with Strive Nutrition, an F&B company bringing novel proteins to market, for LF+, claimed to be the world’s first GRAS and vegan-certified animal-free lactoferrin. The companies will introduce two health-focused products in the USA by 2025: an immunity support beverage for adults and a ready-to-mix protein powder targeted for sports nutrition. According to the announcement, the collaboration aims to capitalize on the growing functional beverage market, where 83% of US consumers currently drink functional beverages as part of their self-care routine. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”…they are targeting an industry and segment of a population that is only growing globally”[/perfectpullquote] The news follows TurtleTree’s first-ever commercial partnership to launch a functional espresso featuring …