Farmers – vegconomist – the vegan business magazine

New study uncovers UK Farmers' mixed views on cultivated meat

Game-Changing or Problematic? Study Uncovers Wide Range of Opinions from UK Farmers on Cultivated Meat

January 10, 2024

The first phase of a project investigating the views of farmers in the UK on cultivated meat led by teams from the University of Lincoln and Royal Agricultural University (RAU) has revealed complex opinions on the topic. Encouragingly, the study concludes that many farmers see potential opportunities in cultivated meat as a “game-changing technology” that can create cheaper meat products for populations with limited access to protein and may benefit arable farming more than livestock farming. The project is part of a two-year study, Cultured Meat & Farmers, funded by the Biotechnology and Biological Sciences Research Council (BBSRC) in the Transforming Food Systems Programme and led by the Royal Agricultural University (RAU). Complex views on the technology The research engaged 75 UK farmers across various …

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©Willicroft

Agriculture / Agribusiness

Willicroft Sows First White Beans in Renegenerative Farming Project, Preparing For 2023 Upscale

June 10, 2022

Willicroft, the Netherlands brand which became the first plant-based cheese B Corp this March, reveals to vegconomist it has sown its first white beans — the staple ingredient in the brand’s cheese recipes — as it prepares to upscale in 2023. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”Our goal is for this project to become a catalyst for transitioning dairy farmers away from dairy farming” [/perfectpullquote] Two years ago, Willicroft became aware of the extremely high emissions of cashews — the previous main ingredient — through an initial lifecycle assessment. The team set about looking for alternative ingredients that could tackle a multitude of factors – lower emissions, similar nutritional profile, neutral colour and flavour to name a few. Most importantly, this new base …

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Agriculture / Agribusiness

Croatian Government Backs Plant-Based Production Plan to Boost Agriculture

June 3, 2021

Croatia’s Agriculture Ministry is backing a new project, launched by non-profit organisation Animal Friends Croatia, to encourage domestic producers to produce and sell vegan products.

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Founder Brad Vanstone ©Willicroft

Interviews

Willicroft: “Cheese is a Global Good and So Are Our Ambitions”

November 6, 2020

Brad Vanstone has had good cause to celebrate this month: as the grandson of a dairy farmer whose products were previously stocked in UK supermarket Waitrose, the launch of the Willicroft farm plant-based cheese range into the same retailer two generations later was a special moment for him.

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©Oatly

Agriculture / Agribusiness

Oatly Speaks Out About Transfarmation — “To be a Catalyst, You Have to Dare to Try New Ways of Working”

June 10, 2020

Here, Sustainability Manager Carina Tollmar from Swedish Oat drink pioneer Oatly speaks to vegconomist about their transfarmation campaign helping farmers transition to the cultivation of plant crops, as farmers around the world increasingly have to look towards more sustainable methods of agriculture.

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Agriculture / Agribusiness

Meat and Livestock Australia Warns Farmers of a $3.2b Impact Due to Rising Veganism

September 11, 2023April 3, 2020

According to ABC in Australia, the animal agriculture sector could lose up to $3.2 billion by 2030 if it does not “meet changing consumer attitudes to animal welfare.” The Meat and Livestock Australia (MLA) said that 84% of this loss will be due to rising animal advocacy and an increase in veganism.

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Agriculture / Agribusiness

Agriculture Fairness Alliance Lobbies Washington for Legislation in Farm Policy

September 11, 2023November 5, 2019

The Agriculture Fairness Alliance (AFA) is a coalition of various groups and individuals ranging from free-market advocates to vegans, from environmentalists to food equity proponents. The group is lobbying for justice and fairness in farm policy in DC three months ahead of schedule due to a surge in membership.

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©Katjes

Marketing & Media

German Advertising Council Agrees With Katjes Regarding Controversal Vegan Commercial

June 8, 2020November 5, 2019

The TV advert by sweets brand Katjes in Germany for Chocjes vegan chocolate caused controversy and triggered many discussions. The predominantly positive reactions were countered by complaints by farmers and the Bavarian farmer association.

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©Grow Green

Agriculture / Agribusiness

Harvard Research: UK Could Slow Climate Clock by Converting Animal Farmland to Forest

October 18, 2022April 11, 2019

New research from Harvard University demonstrates that the UK would be able to sustain itself and help meet the Paris Agreement by returning a portion of land used for animal agriculture back to forest.

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Society

Farmers Weekly Magazine Tells Farmers “People and Planet Would be Healthier if Less Meat was Produced”

September 11, 2023January 11, 2019

Farmers Weekly, a publication addressing the UK farming community, has discussed vegans and veganism twice so far in these early days of 2019, with one writer appealing to its readers that it’s time for farmers to engage with vegans.

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