{"id":93981,"date":"2023-02-06T13:07:10","date_gmt":"2023-02-06T13:07:10","guid":{"rendered":"https:\/\/dev.vegconom.de\/usa\/?p=93981"},"modified":"2023-02-06T18:30:47","modified_gmt":"2023-02-06T18:30:47","slug":"lidl-new-strategy-more-plant-based-less-animal-products","status":"publish","type":"post","link":"https:\/\/dev.vegconom.de\/usa\/company-news\/lidl-new-strategy-more-plant-based-less-animal-products\/","title":{"rendered":"Lidl Announces New Strategy, Expanding Plant-Based and Reducing Animal Products"},"content":{"rendered":"

The German discount supermarket chain Lidl<\/a> has revealed plans to pursue a more sustainable business strategy to 2025, with a focus on reducing the number of animal-based products in its offering and increasing its range of vegetable proteins.<\/p>\n

At Green Week, Germany’s largest agricultural trade show, Christof Graf, chief buyer for the 100-billion-turnover retail giant, told the trade magazine Lebensmittelzeitung that he wants to replace more animal proteins with plant-based alternatives.<\/p>\n

There is no alternative<\/h2>\n

According to Graf, there is “no alternative” to this step; that as a human species, we must live within the boundaries of the planet, and that this can only be achieved with fewer animal products. He says a change is “without alternative because there is no second planet.”<\/p>\n

\"Lidl
\u00a9Lidl<\/figcaption><\/figure>\n

Furthermore, Graf sees the addition of a more extensive plant-based offering as a competitive advantage to attract a younger target group to Lidl<\/a>. Details on the transformation to a more plant-based assortment are to be announced after an analysis.<\/p>\n

A change in global nutrition is fundamental, and Lidl sees itself not only as having a duty to this end, but also the entire retail sector. Lidl’s aim is to inspire customers with various campaigns and activities, with a motivational rather than prescriptive approach.<\/p>\n

“We need a more conscious diet all over the world to feed ourselves within our planetary limits,” he stated.<\/p>\n","protected":false},"excerpt":{"rendered":"

The German discount supermarket chain Lidl has revealed plans to pursue a more sustainable business strategy to 2025, with a focus on reducing the number of animal-based products in its offering and increasing its range of vegetable proteins. At Green Week, Germany’s largest agricultural trade show, Christof Graf, chief buyer for the 100-billion-turnover retail giant, told the trade magazine Lebensmittelzeitung that he wants to replace more animal proteins with plant-based alternatives. There is no alternative According to Graf, there is “no alternative” to this step; that as a human species, we must live within the boundaries of the planet, and that this can only be achieved with fewer animal products. He says a change is “without alternative because there is no second planet.” Furthermore, Graf … <\/p>\n

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