{"id":53269,"date":"2021-07-12T16:33:26","date_gmt":"2021-07-12T15:33:26","guid":{"rendered":"https:\/\/dev.vegconom.de\/usa\/?p=53269"},"modified":"2021-07-12T18:38:02","modified_gmt":"2021-07-12T17:38:02","slug":"beyond-meat-aims-to-underprice-beef-by-2024","status":"publish","type":"post","link":"https:\/\/dev.vegconom.de\/usa\/company-news\/beyond-meat-aims-to-underprice-beef-by-2024\/","title":{"rendered":"Beyond Meat Aims to Underprice Beef by 2024"},"content":{"rendered":"

Beyond Meat<\/a> founder and CEO Ethan Brown has said the alternative meat giant is aiming to underprice beef within the next three years.<\/p>\n

“I set two years ago a goal of being able to underprice animal protein […] I think that\u2019ll happen to beef.\u201d<\/p><\/blockquote>\n

Brown previously indicated plans to underprice<\/a> animal proteins, and last Wednesday revealed to the Wall Street Journal<\/a> that <\/span>it is most likely to compete with beef.
\n<\/span><\/p>\n

The first publicly listed plant-based meat company has been at the forefront of the industry since its launch in 2009 and has partnered with major brands including McDonalds<\/a>, Whole Foods and KFC. Last week Beyond announced the relaunch of its chicken<\/a> product, Beyond Chicken Tenders, which rolled out into around 400 food service locations across the USA.<\/p>\n

\"Beyond
Beyond Chicken Tender Slider \u00a9Beyond Meat<\/figcaption><\/figure>\n

While Brown admits that the company is not yet able to underprice animal protein, he is confident Beyond Meat\u2019s \u201cefficient\u201d business model will allow it to compete in the future. \u201cI set two years ago a goal of being able to underprice animal protein, in at least one category, within five years,\u201d Brown said. \u201cI think that\u2019ll happen to beef.\u201d<\/p>\n

Beyond\u2019s plant-based meat products are projected to bring in more than $500 million in worldwide sales this year. With the goal to become a \u201cglobal protein company,\u201d Brown is targeting parity with the larger protein companies, which are generating upwards of $40 billion in revenues.<\/p>\n

\u201cIt\u2019s a ubiquitous presence we\u2019re most after\u2014that you can go into a McDonald\u2019s and get a Beyond product, or KFC, Taco Bell, Pizza Hut, and it is seamless for people who want to transition toward a plant-based meat,\u201d Brown said.\u00a0 \u201cWe have to make the product indistinguishable from animal protein. We have a lot of miles left before we get there.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond Meat founder and CEO Ethan Brown has said the alternative meat giant is aiming to underprice beef within the next three years. “I set two years ago a goal of being able to underprice animal protein […] I think that\u2019ll happen to beef.\u201d Brown previously indicated plans to underprice animal proteins, and last Wednesday revealed to the Wall Street Journal that it is most likely to compete with beef. The first publicly listed plant-based meat company has been at the forefront of the industry since its launch in 2009 and has partnered with major brands including McDonalds, Whole Foods and KFC. Last week Beyond announced the relaunch of its chicken product, Beyond Chicken Tenders, which rolled out into around 400 food service locations across … <\/p>\n

more<\/a><\/p>\n","protected":false},"author":10,"featured_media":48351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[7326],"tags":[16368],"class_list":["post-53269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-beef","infinite-scroll-item"],"uagb_featured_image_src":{"full":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince.jpg",678,381,false],"thumbnail":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince-150x84.jpg",150,84,true],"medium":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince-300x169.jpg",300,169,true],"medium_large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince.jpg",678,381,false],"large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince.jpg",678,381,false],"1536x1536":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince.jpg",678,381,false],"2048x2048":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince.jpg",678,381,false],"mailpoet_newsletter_max":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Beyond-Mince.jpg",678,381,false]},"uagb_author_info":{"display_name":"Emma Clarkson","author_link":"https:\/\/dev.vegconom.de\/usa\/author\/emma\/"},"uagb_comment_info":0,"uagb_excerpt":"Beyond Meat founder and CEO Ethan Brown has said the alternative meat giant is aiming to underprice beef within the next three years. “I set two years ago a goal of being able to underprice animal protein […] I think that\u2019ll happen to beef.\u201d Brown previously indicated plans to underprice animal proteins, and last Wednesday…","_links":{"self":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/53269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/comments?post=53269"}],"version-history":[{"count":0,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/53269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media\/48351"}],"wp:attachment":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media?parent=53269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories?post=53269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/tags?post=53269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}