Founded in 2012, Veggy is self-described as Turkey’s first plant-based meat alternatives producer, leading the market with innovative solutions in the plant-based sector.
The company’s latest product line, Veggy Kids, introduces an exclusive range of vegetable-based products tailored specifically for children, including burgers, nuggets, and meatballs.
A breakthrough in nutrition for kids
Veggy claims that Veggy Kids is the world’s first comprehensive plant-based product portfolio designed exclusively for children. Launched in over 25,000 stores across Turkey, the brand has quickly gained attention both domestically and internationally.
It is now confirmed that Veggy Kids will be available on the shelves of major retailers across the UK, China, the Balkans, and Europe in the first quarter of 2025. As part of its vision, Veggy Kids will focus on the global expansion of its product line, strengthening its presence as a pioneer in the plant-based category. Despite being newly launched, the product line has already earned recognition, receiving the Silver Award at the prestigious Plant-Based Excellence Awards.
Key Features
- Vegetable-Rich Formulations: Each product is made with a high content of vegetables, such as corn, carrots, peas, and chickpeas, ensuring a colorful and appealing appearance for children while promoting healthier eating habits.
- Nutritional Excellence: Veggy Kids products are enriched with essential vitamins and minerals, including Calcium, Iron, Vitamin D, B12, and Folic Acid. They are also high in fiber, offering a balanced and wholesome dietary option.
- Plant-Based Proteins: Utilizing three types of plant-based proteins—peas, lentils, and wheat—Veggy Kids ensures a sustainable and nutritious source of protein.
- Free from Preservatives: These products are crafted without preservatives, making them a safe choice for parents seeking reliable, wholesome food for their children.
Veggy Kids’ flavor profiles are carefully curated to cater to children’s tastes while maintaining a nutritional edge. As frozen products, they offer convenience for families, being easy to store and cook without defrosting. Additionally, their affordability aligns with Veggy’s mission to make plant-based nutrition accessible and appealing to households across different socioeconomic backgrounds.
Strategic focus on nutrition
Veggy Kids’ marketing strategy emphasizes its focus on nutritional benefits. This approach has resonated with consumers, reflected in rapid stock turnover and increasing sales channels. The product line not only aims to popularize plant-based diets but also seeks to integrate them into everyday eating habits, contributing to a more sustainable and health-conscious food culture.
Towards a greener future
Since its inception in 2012, the company has steadily expanded its operations, offering an extensive portfolio of plant-based products, including meat and chicken alternatives, tofus, and dry protein mixes. The company supplies products under its own brand and private labels, serving both retail and foodservice sectors. In 2021, Veggy secured investment to establish a modern 5,100 m² production facility with an annual capacity of 4,500 tons and continues to innovate in plant-based production.
Today, Veggy products are available in national retail chains, e-commerce platforms, global hotel chains, fast food outlets, schools, hospitals, airlines, and nursing homes. By producing sustainable and environmentally friendly products, the firm aims to meet the growing demand for healthy and plant based alternatives while contributing to a greener future.
