Following the huge success of Babybel’s first non-dairy cheese, Babybel Plant-Based, in 2022, the company announces it is expanding its dairy-free portfolio with Babybel Plant-Based White Cheddar.
[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”Babybel Plant-Based has seen an overwhelmingly positive response to date among flexitarian and vegan shoppers”[/perfectpullquote]
Set to launch in US retailers in May, the new variety is based on one of Babybel’s most popular dairy cheeses, Mini Babybel White Cheddar. Unlike the brand’s first dairy-free offering, which tasted mozzarella-like, Babybel says the new product features the sharp tanginess of traditional cheddar cheese.
Available in six-count pouches, the new variety is certified vegan, and offers a good source of Vitamin B12 and calcium. Like all Babybel snacks, the Plant-Based White Cheddar will also come individually wrapped in the brand’s signature wax – this time colored green – and is packaged in a 100% paper pouch to reduce the use of plastic.
Top-selling cheese
According to the company, which is manufactured by Bel Brands USA, its first launch of Babybel Plant-Based in 2022 was a stunning success – in the year since its launch, the product has reportedly become the top-selling new item of all refrigerated vegetarian options in US markets. In addition, Babybel says it ranked #1 in trial and repeat of all new non-dairy cheese items, with 60% of sales coming from new buyers.
Bel Brand’s other plant-based products including Boursin Dairy-Free, Nurishh and the upcoming Laughing Cow Plant-Based.
Babybel Plant-Based White Cheddar will debut at US retailers nationwide including Kroger, Hy-Vee, HEB, Albertsons Acme & East, Albertsons Portland, and Certco starting in May.
“Babybel Plant-Based has seen an overwhelmingly positive response to date among flexitarian and vegan shoppers,” said Ridhi Barber, Senior Brand Manager at Babybel. “We wanted to continue this momentum and introduce a second dairy-free Babybel snack option in the fan-favorite White Cheddar variety.”
