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Food Service

Beyond Meat Continues to Expand in Europe with Launch of Wendy’s Plant Burger in Georgia

Beyond Meat and Wendy’s Georgia announce the launch of a new plant-based meat burger — the Wendy’s Plant Burger — in all 19 Wendy’s locations across Georgia.

The collaboration targets the growing demand for meat-free options in the country and marks a further step in the company’s expansion across Europe, where plant-based food sales have been rising, signaling an interest in sustainable alternatives to animal products.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”The Wendy’s Plant Burger offers the same great taste and texture customers have come to expect, with no sacrifice required”[/perfectpullquote]

The company’s presence on the continent remains strong, with new products launching through retail and food service in the UK, Germany, the Netherlands, Switzerland, Spain, Slovenia, Belgium, Italy, Romania, Austria, the Baltics, and Malta. Just last month, McPlant Nuggets made with Beyond Meat’s chicken rolled out to over 1,500 McDonald’s locations across France.

“We’re proud to be partnering with Wendy’s Georgia to introduce our plant-based meat to a new market. The Wendy’s Plant Burger offers the same great taste and texture customers have come to expect, with no sacrifice required. This partnership aligns with our mission to make plant-based eating more accessible for consumers around the world,” Hameed Jagani, Vice President of Global Strategic Partnerships at Beyond Meat, shared.

Beyond Burger
© Beyond Meat

Great taste with positive impact

The new Wendy’s Plant Burger features Beyond Meat’s pea and brown rice burger patty, crafted to mimic the taste and texture of animal-based meat, aiming to offer a sustainable alternative. The patty, said to contain 0 mg of cholesterol per serving, is topped with lettuce, tomatoes, pickles, onions, ketchup, and mayo.

Beyond Meat recently released its Q3 earnings report highlighting achieved growth and shifts in its product sales mix despite a reduction in total sales volume. In the international retail channel, the company saw a 6.0% increase in product volume due to distribution gains and increased demand in some regions.

Meanwhile, the volume of products sold in the international food service channel decreased by 22.1%, primarily due to reduced sales of plant-based burgers and chicken products to a large QSR customer in the EU. The partnership with Wendy’s Georgia adds a new revenue stream that could offset these declines.

“Wendy’s Georgia and Beyond Meat share a commitment and mutual passion for food quality and corporate social responsibility. By partnering with Beyond Meat, we can provide a plant-based meat offering that tastes great and can help make a positive impact,” said Samson Pkhakadze, President of Wissol Group. (Wissol Group holds the exclusive franchise rights to Wendy’s, Dunkin’, and Subway in Georgia).

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