Retail & E-Commerce

Beyond Meat announces the nationwide release of its latest plant-based offering, Beyond Sun Sausage, at Whole Foods Market locations across the United States. This expansion follows an initial regional launch at Sprouts stores in late July, where the product achieved strong sales performance, positioning itself among the top-selling plant-based items in the natural grocery category, according to the company. Not just another meat substitute The introduction of Beyond Sun Sausage comes as a key part of Beyond Meat’s recent return-to-growth strategy, which the company discussed in its Q3 earnings report last week. The report highlighted that the company has achieved growth by implementing operational cost reductions, selective price increases, and shifts in its product sales mix, despite a reduction in total sales volume. Beyond Sun …

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Plant-based alternatives “represent a real ray of hope for hard-pressed households” in Germany, according to a new ProVeg study which finds that, for the first time, the cost of a plant-based shopping basket has fallen below that of its animal-based counterpart. On average, the price difference for a varied basket of goods now stands at 16%—a reduction of 9 percentage points compared to last year. For the third consecutive year, ProVeg compared plant-based and animal-based shopping baskets with staple items across twelve categories at Germany’s six leading grocery chains: Aldi Nord, Aldi Süd, Edeka, Kaufland, Lidl, and Rewe. The baskets include items such as cold cuts, bratwurst (including sausages), burgers, fish fingers, cream cheese, mince, yogurt, sliced cheese, cooking cream, milk, pizza, and schnitzel. The …

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With the statement, “We’re a real supermarket, just entirely plant-based,” Dennis Henkelman, the operator of REWE voll pflanzlich and REWE Group Management Board member Peter Maly, launched Germany’s first fully vegan supermarket this April. The chain now provides insights into the success so far of the Berlin vegan superstore, revealing that around 5,500 customers are taking their weekly food shopping at the new location, which was previously a supermarket operated by Veganz. With over 2,700 vegan products in a 212 square-metre space, the store offers fresh vegetables, baked goods, refrigerated items, confectionery, and personal care. [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]”Launching a purely plant-based store in today’s market was bold, but we were confident in our vegan product expertise” [/perfectpullquote] Henkelman describes how …

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The private sector can play a vital role in advancing a societal shift toward healthier and more sustainable diets. Key to this is rebalancing plant and animal protein food sales to ensure that consumption aligns with evidence-based health recommendations and planetary boundaries. In a call to action on the New Food Hub, ProVeg International is urging food companies to set clear targets to rebalance their protein sales. The goal is for retailers to drive positive dietary change aligned with global and EU health and sustainability goals. By tracking progress toward protein split targets, food companies can uncover opportunities, develop and evaluate interventions, comply with regulatory expectations, and contribute significantly to a more sustainable food system. Rebalancing protein sales ProVeg International, partnered with WWF and the …

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