{"id":61725,"date":"2021-12-02T08:39:43","date_gmt":"2021-12-02T08:39:43","guid":{"rendered":"https:\/\/dev.vegconom.de\/usa\/?p=61725"},"modified":"2021-12-02T08:44:15","modified_gmt":"2021-12-02T08:44:15","slug":"meatis-new-president-aims-for-1-billion-in-sales-by-2025","status":"publish","type":"post","link":"https:\/\/dev.vegconom.de\/usa\/company-news\/meatis-new-president-aims-for-1-billion-in-sales-by-2025\/","title":{"rendered":"Meati&#8217;s New President Aims for $1 Billion in Sales by 2025"},"content":{"rendered":"<ul>\n<li><strong>Meati has appointed former Pillsbury and General Mills exec Scott Tassani to grow the company into a market leader by 2025<\/strong><\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.meati.com\">Meati<\/a> announced it has selected Scott Tassani, a CPG industry veteran, to lead the mushroom-based meat company, beginning December 6. Tassani joins the <a href=\"https:\/\/dev.vegconom.de\/usa\/investments-acquisitions\/50m-series-b-investment-for-meati-steak-facility-that-will-produce-equivalent-of-4500-cows-every-24-hours\/\">B<\/a><a href=\"https:\/\/dev.vegconom.de\/usa\/investments-acquisitions\/50m-series-b-investment-for-meati-steak-facility-that-will-produce-equivalent-of-4500-cows-every-24-hours\/\">oulder, Colorado startup<\/a>, which makes whole cuts of animal-free meat from mushroom roots, as it prepares its first product launch in early 2022.<\/p>\n<p>Tassani brings 30 years of experience in the food industry, where he successfully served at The Pillsbury Company and General Mills, including roles as <a href=\"https:\/\/dev.vegconom.de\/usa\/products-and-launches\/general-mills-first-company-animal-free-dairy\/\">General Mills<\/a>\u2019 President and Chief Customer Officer.<\/p>\n<figure id=\"attachment_61727\" aria-describedby=\"caption-attachment-61727\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-61727\" src=\"https:\/\/dev.vegconom.de\/vegconomistcom\/wp-content\/uploads\/sites\/3\/Scott-Tassani.jpg\" alt=\"scott-tassani-meati\" width=\"800\" height=\"800\" srcset=\"https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Scott-Tassani.jpg 800w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Scott-Tassani-300x300.jpg 300w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Scott-Tassani-150x150.jpg 150w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Scott-Tassani-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-61727\" class=\"wp-caption-text\">Image courtesy of Meati<\/figcaption><\/figure>\n<p>As the new head of Meati, Tassani aims to help it become a market-share leader for animal-free meat over the next three years. \u201cOur goal is to rapidly scale to drive accessibility across the U.S., with plans to achieve a category-leading $1 billion in sales by 2025,\u201d said Tassani.<\/p>\n<p>\u201cI am incredibly energized to join the Meati team as we launch the outstanding portfolio of animal-free meat products. Meati products are far superior to any alternative proteins available, making it possible to deliver a superior consumer experience while driving significant sustainability impact, and partner with our customers to profitably lead industry growth.\u201d<\/p>\n<p>Tassani will be joining Meati\u2019s powerful team of business advisors and investors, which includes <a href=\"https:\/\/dev.vegconom.de\/usa\/plantbased-business-hour\/former-co-ceo-of-whole-foods-walter-robb-on-food-2-0\/\">Walter Robb<\/a>, former CEO of Whole Foods Market; John Foraker, Co-Founder and CEO of Once Upon a Farm; and Rose Marcario, former CEO of Patagonia.&nbsp;<\/p>\n<figure id=\"attachment_34911\" aria-describedby=\"caption-attachment-34911\" style=\"width: 990px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34911 size-full\" src=\"https:\/\/dev.vegconom.de\/vegconomistcom\/wp-content\/uploads\/sites\/3\/Meati-Foods-3.jpg\" alt=\"Meati Foods\" width=\"1000\" height=\"667\" srcset=\"https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Meati-Foods-3.jpg 1000w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Meati-Foods-3-300x200.jpg 300w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Meati-Foods-3-150x100.jpg 150w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Meati-Foods-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-34911\" class=\"wp-caption-text\">\u00a9Meati Foods<\/figcaption><\/figure>\n<p>Tyler Huggins, Co-Founder and CEO of Meati Foods commented: \u201cScott brings an unparalleled track record of not only driving profitable growth but doing so by establishing premier commercial partnerships in a way that wins for the brand, the partner and consumers&#8230;When creating a new and exciting category, the strategic partnerships that deliver on all fronts is critical, and I couldn\u2019t be more excited to welcome Scott to the team and partner with him to bring lasting change to the broader protein category. I\u2019m already blown away by the trust and relationships he brings, which will enable a new level of speed for Meati to be more widely available.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meati has appointed former Pillsbury and General Mills exec Scott Tassani to grow the company into a market leader by 2025 Meati announced it has selected Scott Tassani, a CPG industry veteran, to lead the mushroom-based meat company, beginning December 6. Tassani joins the Boulder, Colorado startup, which makes whole cuts of animal-free meat from mushroom roots, as it prepares its first product launch in early 2022. Tassani brings 30 years of experience in the food industry, where he successfully served at The Pillsbury Company and General Mills, including roles as General Mills\u2019 President and Chief Customer Officer. As the new head of Meati, Tassani aims to help it become a market-share leader for animal-free meat over the next three years. \u201cOur goal is to &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Meati&#8217;s New President Aims for $1 Billion in Sales by 2025\" class=\"read-more button\" href=\"https:\/\/dev.vegconom.de\/usa\/company-news\/meatis-new-president-aims-for-1-billion-in-sales-by-2025\/#more-61725\" aria-label=\"Read more about Meati&#8217;s New President Aims for $1 Billion in Sales by 2025\">more<\/a><\/p>\n","protected":false},"author":55,"featured_media":61732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[7326],"tags":[2207],"class_list":["post-61725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-steak","infinite-scroll-item"],"uagb_featured_image_src":{"full":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2.jpg",678,381,false],"thumbnail":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2-150x84.jpg",150,84,true],"medium":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2-300x169.jpg",300,169,true],"medium_large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2.jpg",678,381,false],"large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2.jpg",678,381,false],"1536x1536":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2.jpg",678,381,false],"2048x2048":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2.jpg",678,381,false],"mailpoet_newsletter_max":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/ezgif.com-gif-maker-2.jpg",678,381,false]},"uagb_author_info":{"display_name":"Janay Laing","author_link":"https:\/\/dev.vegconom.de\/usa\/author\/janaysiudfhslkdfhslkdjfhasdlkjfhasdkljfhsadkljfh\/"},"uagb_comment_info":0,"uagb_excerpt":"Meati has appointed former Pillsbury and General Mills exec Scott Tassani to grow the company into a market leader by 2025 Meati announced it has selected Scott Tassani, a CPG industry veteran, to lead the mushroom-based meat company, beginning December 6. Tassani joins the Boulder, Colorado startup, which makes whole cuts of animal-free meat from&hellip;","_links":{"self":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/61725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/comments?post=61725"}],"version-history":[{"count":0,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/61725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media\/61732"}],"wp:attachment":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media?parent=61725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories?post=61725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/tags?post=61725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}