{"id":45302,"date":"2021-02-15T07:00:21","date_gmt":"2021-02-15T06:00:21","guid":{"rendered":"https:\/\/dev.vegconom.de\/usa\/?p=45302"},"modified":"2021-02-14T10:40:34","modified_gmt":"2021-02-14T09:40:34","slug":"plant-based-waygu-beef-launches-at-largest-sushi-chain-in-the-us","status":"publish","type":"post","link":"https:\/\/dev.vegconom.de\/usa\/food-and-beverage\/plant-based-waygu-beef-launches-at-largest-sushi-chain-in-the-us\/","title":{"rendered":"Plant-Based “Waygu” Beef Launches at Largest Sushi Chain in the US"},"content":{"rendered":"

Canadian plant-based company Top Tier Foods<\/a> is to launch its vegan waygu<\/em> beef at Advanced Fresh Concepts<\/a>, the largest sushi franchise in the US.<\/p>\n

<\/p>\n

Waygu <\/em>is a plant-based version of wagyu, a type of luxury Japanese beef. Like conventional wagyu, it is made in Japan using traditional Japanese seasonings.<\/p>\n

AFC is owned by one of Japan’s largest foodservice companies, Zensho Holdings. It has over 4000 locations in North America, and the waygu <\/em>will be available at a select number of them. This will include franchises in the Rouses Supermarkets chain in Louisiana.<\/p>\n

Top Tier Foods says the launch is a trial and will be the first real test for the product.<\/p>\n

\"waygu
\u00a9toptierfoods<\/figcaption><\/figure>\n

When the waygu<\/em> was first launched last year, it experienced immediate success. One Japanese master chef said he was highly impressed by it and wouldn’t have guessed it was plant-based<\/a>.<\/p>\n

Australian company JAT Oppenheimer also launched vegan wagyu beef<\/a> last year, sparking backlash from beef farmers who opposed the use of the name for a plant-based product.<\/p>\n

\u201cThis trial will hopefully be the beginning of a long and successful partnership between AFC, Zensho Holdings and Top Tier Foods,” said Top Tier Foods president Blair Bullus. “With an ever-increasing demand for plant-based alternatives, we believe Top Tier Foods can help fill that demand with unique products that offer both quality and sustainability for Zensho\u2019s global clientele.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Canadian plant-based company Top Tier Foods is to launch its vegan waygu beef at Advanced Fresh Concepts, the largest sushi franchise in the US.<\/p>\n","protected":false},"author":9,"featured_media":37669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[80],"tags":[16368,59836,60272],"class_list":["post-45302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-beverage","tag-beef","tag-wagyu-beef","tag-waygu","infinite-scroll-item"],"uagb_featured_image_src":{"full":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst.jpg",672,448,false],"thumbnail":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst-150x100.jpg",150,100,true],"medium":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst-300x200.jpg",300,200,true],"medium_large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst.jpg",672,448,false],"large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst.jpg",672,448,false],"1536x1536":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst.jpg",672,448,false],"2048x2048":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst.jpg",672,448,false],"mailpoet_newsletter_max":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Top-Tier-Foodsfirst.jpg",672,448,false]},"uagb_author_info":{"display_name":"Bethany Chester","author_link":"https:\/\/dev.vegconom.de\/usa\/author\/bethany\/"},"uagb_comment_info":0,"uagb_excerpt":"Canadian plant-based company Top Tier Foods is to launch its vegan waygu beef at Advanced Fresh Concepts, the largest sushi franchise in the US.","_links":{"self":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/45302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/comments?post=45302"}],"version-history":[{"count":0,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/45302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media\/37669"}],"wp:attachment":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media?parent=45302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories?post=45302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/tags?post=45302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}