{"id":22934,"date":"2019-09-23T18:36:32","date_gmt":"2019-09-23T16:36:32","guid":{"rendered":"https:\/\/dev.vegconom.de\/usa\/?p=22934"},"modified":"2019-09-23T18:36:32","modified_gmt":"2019-09-23T16:36:32","slug":"tesco-launches-affordable-plant-based-product-line","status":"publish","type":"post","link":"https:\/\/dev.vegconom.de\/usa\/company-news\/tesco-launches-affordable-plant-based-product-line\/","title":{"rendered":"Tesco Launches Affordable Plant-Based Product Line"},"content":{"rendered":"<p>UK supermarket giant <a href=\"https:\/\/dev.vegconom.de\/usa\/companies-and-portraits\/tesco-to-increase-vegan-products-by-837-in-bid-for-plant-based-category-leadership\/\">Tesco revealed <\/a>in June its plans to increase its range of vegan products by 837% &#8211; from 32 to 300 lines, in\u00a0 bid for category leadership. Tesco today announces today a new own brand of affordable products called Tesco Plant Chef, some of which will be located in the meat aisle.<\/p>\n<p><!--more--><\/p>\n<p>The new launches mean that Tesco will now have one of the biggest selections of plant-based foods on the UK high street. The line will be available in Tesco stores from today, 23 September, with some of the plant-based foods being located in the meat aisle, &#8220;offering flexitarians an immediate alternative.&#8221;<\/p>\n<p>The new Tesco Plant Chef range includes:<\/p>\n<ul>\n<li><strong>Tesco Plant Chef Butternut Cauli Mac<\/strong> (Launching w\/c 14\u00a0October, in Fresh Chilled aisle)<\/li>\n<\/ul>\n<p>Macaroni pasta coated in a sauce of Cauliflower florets and diced butternut squash blended with a mix of oat milk, plant-based soft cheese, and a hint of English mustard. \u00a32.50<\/p>\n<ul>\n<li><strong>Tesco Plant Chef Breaded Goujons<\/strong> (Launching w\/c 23\u00a0September, in the MFP aisle).<\/li>\n<\/ul>\n<p>These are 100% plant based made with seasoned Soya protein and tumbled in crispy golden breadcrumb. \u00a32<\/p>\n<ul>\n<li><strong>Battered Fish-Free Fillets <\/strong>(Launching w\/c 23\u00a0September \u2013 made from seasoned soya and coated in a crispy, tempura batter. \u00a33<\/li>\n<li><strong>Mushroom Pizza <\/strong>(Launching w\/c 14\u00a0October) &#8211; topped with garlic, spinach and aromatic herbs. \u00a32.50<\/li>\n<\/ul>\n<figure id=\"attachment_19147\" aria-describedby=\"caption-attachment-19147\" style=\"width: 290px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-19147\" src=\"https:\/\/dev.vegconom.de\/vegconomistcom\/wp-content\/uploads\/sites\/3\/derek-300x200.jpg\" alt=\"derek Sarno\" width=\"300\" height=\"200\" srcset=\"https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/derek-300x200.jpg 300w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/derek-150x100.jpg 150w, https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/derek.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-19147\" class=\"wp-caption-text\">Derek Sarno, \u00a9Vevolution<\/figcaption><\/figure>\n<p>Derek Sarno, Head of Tesco\u2019s plant based innovation, said:<\/p>\n<p><span class=\"blockquote\">\u201cThe biggest impact we can make as individuals, for our health but also <a href=\"https:\/\/dev.vegconom.de\/usa\/politics\/un-climate-report-change-to-vegan-diet-could-free-millions-of-kilometres-of-forest-reduce-co2-emissions-by-eight-billion-tonnes-a-year\/\">that of the planet<\/a>, is to eat more plants.<\/span><\/p>\n<p><span class=\"blockquote\">\u201cAt Tesco we\u2019re making that easier than ever by providing the widest and best range of plant-based options available on the UK high street.<\/span><\/p>\n<p><span class=\"blockquote\">\u201cWe\u2019ve turbo charged our innovative original <a href=\"https:\/\/dev.vegconom.de\/usa\/food-and-beverage\/tescos-wicked-kitchen-doubles-due-to-demand\/\">Wicked Kitchen<\/a> snacks and meals. For those looking for everyday delicious meal swaps, we\u2019re launching the exciting Tesco Plant Chef range.<\/span><\/p>\n<p><span class=\"blockquote\">\u201cTo make these foods easier to find we will be launching dedicated plant-based and vegetarian zones in stores.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK supermarket giant Tesco revealed in June its plans to increase its range of vegan products by 837% &#8211; from 32 to 300 lines, in\u00a0 bid for category leadership. Tesco today announces today a new own brand of affordable products called Tesco Plant Chef, some of which will be located in the meat aisle.<\/p>\n","protected":false},"author":10,"featured_media":22935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[7326,10770],"tags":[38126],"class_list":["post-22934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-top-stories","tag-tesco-plant-chef","infinite-scroll-item","resize-featured-image"],"uagb_featured_image_src":{"full":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header.png",960,240,false],"thumbnail":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header-150x38.png",150,38,true],"medium":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header-300x75.png",300,75,true],"medium_large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header-768x192.png",768,192,true],"large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header.png",960,240,false],"1536x1536":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header.png",960,240,false],"2048x2048":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header.png",960,240,false],"mailpoet_newsletter_max":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/plant-chef-header.png",960,240,false]},"uagb_author_info":{"display_name":"Emma Clarkson","author_link":"https:\/\/dev.vegconom.de\/usa\/author\/emma\/"},"uagb_comment_info":0,"uagb_excerpt":"UK supermarket giant Tesco revealed in June its plans to increase its range of vegan products by 837% &#8211; from 32 to 300 lines, in\u00a0 bid for category leadership. Tesco today announces today a new own brand of affordable products called Tesco Plant Chef, some of which will be located in the meat aisle.","_links":{"self":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/22934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/comments?post=22934"}],"version-history":[{"count":0,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/22934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media\/22935"}],"wp:attachment":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media?parent=22934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories?post=22934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/tags?post=22934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}