{"id":57726,"date":"2021-10-11T07:00:35","date_gmt":"2021-10-11T06:00:35","guid":{"rendered":"https:\/\/dev.vegconom.de\/usa\/?p=57726"},"modified":"2021-10-10T09:34:35","modified_gmt":"2021-10-10T08:34:35","slug":"study-finds-over-half-of-south-africans-are-highly-likely-to-buy-alt-meat-products","status":"publish","type":"post","link":"https:\/\/dev.vegconom.de\/usa\/studies-and-numbers\/study-finds-over-half-of-south-africans-are-highly-likely-to-buy-alt-meat-products\/","title":{"rendered":"Study Finds Over Half of South Africans Are Highly Likely to Buy Alt-Meat Products"},"content":{"rendered":"

 A study conducted by South Africa’s Credence Institute<\/a>, in collaboration with US-based North Mountain Consulting Group<\/a>, has found high demand for plant-based and cell-cultured meat in South Africa.<\/p>\n

<\/p>\n

67% of people in the study said they were highly likely to try plant-based meat — for cell-cultured, the figure was 60%. 59% and 53% were highly likely to purchase plant-based and cell-cultured meat respectively.<\/p>\n

About 30% of respondents said they would be willing to pay more for alt-meat products than for conventional meat. Millennials and Gen Z-ers, especially those who were already familiar with alt-meat, were the most likely to purchase it.<\/p>\n

\"Credence
\u00a9 Credence Institute<\/figcaption><\/figure>\n

When asked about market share, most consumers estimated their future meat consumption would be about equally split between conventional, plant-based, and cell-cultured meat. Health, local food security, and environmental concerns were the main motivators for choosing alt-meat products.<\/p>\n

Plant-based eating is rising fast in South Africa. Last year, Uber Eats reported a sharp rise in vegan orders<\/a> in the country, which ranks higher for veganism<\/a> than any other African nation. Meanwhile, companies such as Mzansi Meat<\/a> are developing alt-protein products there.<\/p>\n

“Switching to alternative proteins like plant-based and cultivated meat may be one of our best <\/span>available strategies for improving the environment, public health, and the lives of animals,\u201d said <\/span>Credence Institute co-founder Ludwig Raal. \u201cThe fact that the majority of South Africans appear <\/span>ready to embrace these products fills me with hope.”<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

 A study conducted by South Africa’s Credence Institute, in collaboration with US-based North Mountain Consulting Group, has found high demand for plant-based and cell-cultured meat in South Africa.<\/p>\n","protected":false},"author":9,"featured_media":40667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[7317],"tags":[64066],"class_list":["post-57726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studies-and-numbers","tag-the-credence-institute","infinite-scroll-item"],"uagb_featured_image_src":{"full":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi.jpg",2119,1415,false],"thumbnail":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi-150x100.jpg",150,100,true],"medium":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi-300x200.jpg",300,200,true],"medium_large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi-768x513.jpg",768,513,true],"large":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi-1024x684.jpg",1024,684,true],"1536x1536":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi-1536x1026.jpg",1536,1026,true],"2048x2048":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi-2048x1368.jpg",2048,1368,true],"mailpoet_newsletter_max":["https:\/\/dev.vegconom.de\/usa\/wp-content\/uploads\/sites\/3\/Mzansi-1320x881.jpg",1320,881,true]},"uagb_author_info":{"display_name":"Bethany Chester","author_link":"https:\/\/dev.vegconom.de\/usa\/author\/bethany\/"},"uagb_comment_info":0,"uagb_excerpt":" A study conducted by South Africa’s Credence Institute, in collaboration with US-based North Mountain Consulting Group, has found high demand for plant-based and cell-cultured meat in South Africa.","_links":{"self":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/57726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/comments?post=57726"}],"version-history":[{"count":0,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/posts\/57726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media\/40667"}],"wp:attachment":[{"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/media?parent=57726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/categories?post=57726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.vegconom.de\/usa\/wp-json\/wp\/v2\/tags?post=57726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}