Triple Olympic Swimmer Launches New MEET Range Including “Australia’s First” Plant-based Beef Strips

Australian plant-based startup MEET was established in 2008 by Vogel Cereals Founder, Stephen Dunn, whose son and triple Olympian swimmer Matthew Dunn is the brand’s CEO and co-founder. The company, which describes itself as Australia’s next-generation of plant-based protein, has launched a new chilled range for Coles, including what it claims to be Australia’s first Plant-based Beef style strips. The new refrigerated range also includes Plant-Based Italian Meetballs. The launch of the two new chilled products follows the news that home delivery service HelloFresh will be including MEET’s new Plant-Based Southern Style Tenders in its upcoming meal kits. According to the company, MEET’s products caught the attention of HelloFresh and Coles as they are the “closest meat-free option to animal meat available in Australia today”.  … Continue reading Triple Olympic Swimmer Launches New MEET Range Including “Australia’s First” Plant-based Beef Strips