Cellular Agriculture Australia Launches New Language Guide to Standardise Terminology in the Industry
Nonprofit organisation Cellular Agriculture Australia (CAA) announces the launch of a new tool, Language Guide V1.0, developed to standardize and harmonise the terminology of the cellular agriculture industry. Using secondary research and input from sector leaders across the APAC region, CAA’s new Language Guide sets a unified terminology and key terms. At the same time, it provides optional communication guidelines for marketing and brand positioning strategies to help companies address language inconsistencies …
Study Reveals Preferred Terminology for Cultivated Meat & Seafood in USA
A study by Chris Bryant of the University of Bath and Marlana Malerich of the University of Edinburgh has examined US consumers’ preferred terminology for cultivated meat and seafood products. Whereas the standard as put forward by Bruce Friedrich and the GFI accepts usage of “cultivated” as a term to be used within the industry and media, this research aimed to establish which terms perform best amongst consumers with regard …
GFI Founder Bruce Friedrich: Why Cultivated Meat is Now the Preferred Term For Cell-Based Meat
GFI Founder and CEO Bruce Friedrich explores the increased sector alignment around the preferred category name for meat produced through cellular agriculture. Consumer and industry preferences In September 2019, UPSIDE Foods and The Good Food Institute (GFI) released the results of consumer research that we conducted with Mattson, North America’s most successful independent food and beverage innovation firm. That research indicated that the strongest term for meat produced through cellular …